Navigating the ever-evolving world of investing can be complex, especially with the surge of new strategies and concepts like Environmental, Social, and Governance (ESG) investing. Designed for beginners, this article aims to break down the concept of ESG investing and its growing impact on stock markets. ESG Investing - What Is It? ESG investing stands for Environmental, Social, and Governance investing. It's a form of sustainable investing that factors in the environmental, social, and governance aspects of a company in addition to the traditional financial analysis. ESG investors are not just concerned about making profits, but they also want their investments to make a positive impact on society and the environment. Impact on Stock Markets: The influence of ESG investing on stock markets cannot be overstated. Investors, especially millennials and Gen Z, are increasingly interested in supporting companies that align with their values and are sustainable. According to a re...