The landscape of investing is home to its own fauna, the most notable being the bulls and bears. These creatures represent the oscillating moods of the market, but what exactly do these terms mean, and how do they impact your investment journey? Our beginner-friendly guide decodes these market trends. Bull Market: Riding the Wave of Optimism A bull market represents a period of sustained growth in the securities market. Characterized by rising prices and robust economic indicators, it's a time of optimism and confidence. In this period, the economy often demonstrates strong performance, with bullish GDP growth, low unemployment rates, and steady inflation. As prices ascend, many investors tend to adopt a 'buy and hold' strategy, hoping for greater profits. Bear Market: Navigating the Storm of Pessimism Conversely, a bear market symbolizes a period of falling prices in the securities market. The mood is one of caution and pessimism, leading to a self-sustaining downward spir...